[ Field notes ]
Notes from inside the system.
What we see in how service businesses handle leads after they come in, and what actually fixes it.
What happens to a lead that comes in at 9pm
Most service businesses lose after-hours leads before anyone sees them. Here is what a good first reply looks like, what to automate, and a five-minute test you can run tonight.
Read the note →Voicemail is not a follow-up system
Missed calls quietly cost service businesses booked appointments. Here is why texting back works, what the text should say, and how to do it without being pushy or spammy.
Read the note →[ Systems audit ]
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